We are covering innovation from a business model, strategy, financials, economics perspective.
My readers are very talented in their field. And I provide you with high-value, real-world innovation knowledge on your innovation journey!
What are we writing about?
We are focussing on the two most important business models of the last two decades:
- Platform business model: that accounts for the success of Google, Facebook, Uber, Airbnb, Booking.com, and many other successful companies
- Subscription business model: that underpins the success of Netflix, Amazon Prime, Amazon Prime TV, Amazon Web Services, Microsoft Office, many SaaS companies and others
It is why we can add more value on the topics than other innovation, business management or entrepreneurial websites.
We can go where others can’t!
I am running a completely independent innovation and business management site. The benefit is that I have the freedom to do what is best for my readers!
Other formats have a lot of constraints. Some of the most common are:
- Business management magazines and websites have to pay staff and overheads, etc. They have to churn out things at a fast pace to generate the necessary contribution margin to make this business model work. That is why this often ends up in news-type articles rather than actual knowledge.
- Popular business management books often elaborate on a single concept (often the title of the book) and explain the whole (innovation) world around this one concept. But reality is far too complex to boil it down to one (all-encompassing) concept!
- Some business management books aim to get new consulting clients. These books are often written by an expert in the field. They have to hold back valuable bits as they would get less consulting clients otherwise. It’s not maliciousness – it is how this business model works.
- Some management books are written by a large network of authors (check the last pages for the contributor list). They pump out the book through their large combined social/professional networks. But I’m not sure about writing a book by committee. This model works well because it can achieve low-cost virality. (I was contacted to participate in one of the largest launches in 2018 but rejected it).
- Well, then there is the choice of an MBA. I won’t discourage anyone from doing so. But it’s not exactly short and cheap. They have to cover many business models, management concepts and other stuff. Not all is of practical relevance. They can’t freely trade-off between depth and practical applicability.
No constraints: pure focus on value!
I followed some of the above routes initially (check out my first 5-10 articles). But I did not like it! Looking from a reader’s perspective, it did not add enough value!
I experimented another 1-2 years until I realised that I should not stick to any of the constraints above!
Now, my site is not limited by these constraints:
- I don’t have to publish to a schedule: I work on it until it’s good!
- I don’t have to pretend that the world can be explained by a single concept – it can’t: I share real-world knowledge!
- I don’t have to withhold valuable knowledge: my free resources share a lot and my paid resources add the rest!
- I am not dependent on non-objective likes or networks: I just have my own humble site!
- And I don’t need to cover all business models and concepts under the sun: I focus on the two best!
I can afford to teach you what others – including your MBA – can’t!
Once I was happy with the quality of the free articles, I started adding premium content for those who are happy to pay for even more value!
Our readers & their amazing feedback
The amazing feedback that I have received and ranking in the top spots on Google has validated this.
Our readers are:
- Entrepreneurs: Founder-CEOs, developers or those who have an idea and elaborate on it.
- Intrapreneurs: Talented people trying to improve the firm they are working for. Others are developing their own ideas as a springboard to becoming a business owner one day.
- Knowledge seekers: lecturers, professors, consultants, MBA students, etc.
Check out the gallery below for more feedback and who it comes from:
My (costly) mission
As my journey added more and more value to my readers, opportunities started emerging!
Over the last years, I have received many consulting and advisory requests. I have politely turned down most of them to protect enough time to create content for my readers. I have accepted where I could do both at high-quality.
This was certainly not to my financial advantage. The time I spent on the resources on my site would have translated to a share in many start-ups (advisory) and/or considerable consulting income.
Even my most expensive product on my site translates to less than 15 minutes of my consulting rate. The time spent on e.g. the Super Bundle would translate to a six-figure consulting fee had I used it for consulting instead of compiling a paid product.
Having a mission means not to always take the most lucrative path. (It is tough when you realise how much is foregone, in particular in difficult (covid) times like these.) But I will be continuing on this path for a while.
My mission remains to share high-value, real-world innovation & business management knowledge. And my aim is for it to help you achieve your goals!
Take your innovation skills to the next level!
Who am I?
