Innovation Tactics

Develop innovation ideas you can be proud of

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About Us

We share MBA-level innovation and business management knowledge with Entrepreneurs, Founder-CEOs, App Creators, Startups, Professionals, Executives, MBA Students/Graduates, Business School Professors and other smart people.

We are covering the two best business models of our time!

I have started my blog about 4 years ago to cover innovation and business models.

After studying the most successful businesses of the last two decades, I realised that most of them are based on only two business models:

  1. The Platform Business Model (PBM)
  2. The Subscription Business Model (SBM)

It took me almost two years to get to this great insight! From that point onward, I focussed on these two business models only.

How we are different

By specialising on these two business models, we have been able to become highest-value knowledge provider on these two topics (demonstrated by the fact that we  many business school professors and Founder-CEOs among our readers & customers).

We can focus on provided actionable MBA-level, real-world innovation knowledge because we don't face the constraints that others have:

innvoationtactics-value-proposition

Not that I dislike any of these - in fact, I do like them much. But when it comes to the platform business model and the subscription business model., we are among the world-leading providers of in-depth knowledge.

How are we helping?

From your feedback, I know what you want help with. And we have tailored our premium resources to help you with this:

  1. Grow your career: Understand the business models that are disrupting your industry and show your colleagues right path
  2. Create an app: Develop the business model first (or at least in parallel) before you waste years "developing" an app
  3. Build a pitch deck: everybody can build pretty slides. But can you answer the questions that VCs will ask you?
  4. Develop a business idea on the side of your full-time job
  5. Students: gain knowledge that will help you a lifetime, not just to pass an exam
  6. VCs/investors: the business model secrets of the most successful companies

Great feedback from great people!

Thank you to the hundreds of talented people from whom we have received amazing feedback for our free articles and premium products.

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More great feedback:

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About me

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This is one of the best guides to platform businesses I’ve ever seen. Wow.

Incredible piece of work by ⁦@InnoTactics⁩ https://t.co/wyRD3NC2oj — Adam Wilk (@AKWilk) October 5, 2018

Wow - I highly recommend the @InnoTactics blog that I just stumbled across - awesome MBA-level analysis of companies like Uber, Airbnb, Tripadvisor, etc - https://t.co/UshELRoMYu

— Joe Robison (@josephrobison) January 1, 2019

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Latest articles

  • Can the Value Chain help App creators? Example Apple News
  • What exactly is disruptive innovation? What’s the playbook? Plus example Airbnb
  • How to create a Sharing Economy App and its business model
  • Airbnb Business Model Canvas

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