We share MBA-level innovation and business management knowledge with Entrepreneurs, Founder-CEOs, App Creators, Startups, Professionals, Executives, MBA Students/Graduates, Business School Professors and other smart people.
We are covering the two best business models of our time!
I have started my blog about 4 years ago to cover innovation and business models.
After studying the most successful businesses of the last two decades, I realised that most of them are based on only two business models:
- The Platform Business Model (PBM)
- The Subscription Business Model (SBM)
It took me almost two years to get to this great insight! From that point onward, I focussed on these two business models only.
How we are different
By specialising on these two business models, we have been able to become highest-value knowledge provider on these two topics (demonstrated by the fact that we many business school professors and Founder-CEOs among our readers & customers).
We can focus on provided actionable MBA-level, real-world innovation knowledge because we don't face the constraints that others have:

Not that I dislike any of these - in fact, I do like them much. But when it comes to the platform business model and the subscription business model., we are among the world-leading providers of in-depth knowledge.
How are we helping?
From your feedback, I know what you want help with. And we have tailored our premium resources to help you with this:
- Grow your career: Understand the business models that are disrupting your industry and show your colleagues right path
- Create an app: Develop the business model first (or at least in parallel) before you waste years "developing" an app
- Build a pitch deck: everybody can build pretty slides. But can you answer the questions that VCs will ask you?
- Develop a business idea on the side of your full-time job
- Students: gain knowledge that will help you a lifetime, not just to pass an exam
- VCs/investors: the business model secrets of the most successful companies
About me

This is one of the best guides to platform businesses I’ve ever seen. Wow.
Incredible piece of work by @InnoTactics https://t.co/wyRD3NC2oj — Adam Wilk (@AKWilk) October 5, 2018
Wow - I highly recommend the @InnoTactics blog that I just stumbled across - awesome MBA-level analysis of companies like Uber, Airbnb, Tripadvisor, etc - https://t.co/UshELRoMYu
— Joe Robison (@josephrobison) January 1, 2019