Super Bundle:

Airbnb, Uber, WeWork

Case Studies

3 Case studies & access to resource portal

Now with a 3-part video course for an even better learning experience!

High-value, real-world MBA-level innovation resources. Not just an insular (single-topic) innovation or business management course or resource.

Must-know knowledge before you create an App or build a pitch deck!

For Startups, entrepreneurs, intrapreneurs and other talented people

Lifetime access to our resource portal.

This product includes

You will get lifetime access to the resources below.

NEW: 3 part video course on Asset Sharing and Service Business models, totaling 30 minutes
The Uber product with a 110 page Case Study, 5 Infographics, 2 Learning aides
The WeWork product with a 100+ page Case Study, 3 Infographics, 2 Learning aides
The Airbnb product with a 110 page Case Study, 6 Infographics, 1 Excel, 2 Learning aides

You will get resources of over 300 pages and more than a dozen infographics. It can take a bit of time to work through.

If you are pressed for time, I have added 3 fast-track guides (one for each case study) to reduce your initial learning iteration to ~3 hours. This will help you to get immediate returns on your investment. See also Q&As below.

Expand the below for the content of each product:

NEW: 3-Part Video Course

The three videos cover:

Types of Asset Sharing & Service Businesses and the two most common business models.
Typical business model canvas elements of Asset Sharing & Service Platform Business Models
Typical business model canvas elements of linear Asset Sharing Businesses typically monetised through the Subscription Business Model

Examples covered: Uber, Airbnb, Lime, WeWork
Fiverr, Zipcar, IWG

Videos are totaling 30 mins.

Airbnb Case Study

Case Study:

Business Model: In-depth explanation of all elements
Economics: The secrets how and why the business model works
Industry / competitor analysis: competition to hotels, pricing strategies and the reasons for Airbnb's success
Strategy: growth, disruption, value chain, activity map and more

Infographics (6x) + 1 Excel

Business Model Canvas & Value Chain (huge info graphic!)
Business Model Canvas
Network effects
Search / transaction costs
Activity Map
Disruption chart
Excel file: Value chain & business model canvas with even more details

Learning aides (2x):

Focus areas
Fast track guide

Uber Case Study

Case Study:

Business Model: In-depth explanation of all elements
Financials: Key financial reports and metrics, financial operating model
Economics: Key economic metrics that show how the business model works
Industry / competitor analysis: market opportunity, industry and competitive space, self-disruption,
Strategy: growth strategies, porter five forces

Infographics (5x)

Business Model Canvas
Network effects
Search / transaction costs
Porter Five Forces
Technology assets

Learning aides (2x):

Focus areas
Fast track guide

WeWork Case Study

Case Study:

Business Model: In-depth explanation of all elements
Financials: Key financial reports and metrics, economies of scale analysis, obligations
Economics: Key economic metrics that show how they aim to make the business model work
Industry / competitor analysis: market opportunity and growth, competitor analysis, competing business models
Strategy: growth strategies, valuation,

Infographics (3x)

Business Model Canvas
Value proposition hierarchy
Competing business models

Learning aides (2x):

Focus areas
Fast track guide

Image walkthrough of what you will get

Click images for more details:

Or a quick summary:

Innovationtactics-com-uber-case-study-screenshots-1

Selected highlights

Some highlights of the Uber Case Study:

Learn from Uber how to scale globally and grow through new products in synergistic and (partly) self-disrupting ways:

Local network effects & attempted global scale
Launching new products with synergies: Uber Eats, New Mobility
Global technology and scale
Disrupting yourself
How to identify market opportunities
The economics behind their products
Growth strategies and key risks
Uber's financial operating model

Some highlights of the WeWork Case Study:

Learn from WeWork how to create a subscription / on-demand business model for real-world assets based on several layers of value propositions:

Intriguing layers and hierarchies of value propositions
The lifecycle of business assets: from value creation to operations
Blitzscaling or just racing over the cliff?
A deep-dive into the fundamental economics and financials
Smart competitors applying a broad range of business models
Taking benefit and accelerating secular shift in markets
What went wrong with the IPO? An unemotional view with the benefit of hindsight

Some highlights of the Airbnb Case Study:

Learn from Airbnb how scale local network effects globally and how success or failure depends on understanding the economics of the underlying assets and the monetised markets:

How to deliver value consistently through others
The fundamental importance of reducing search & transaction costs
Economics of the underlying assets & markets: the secret between success & failure
How to understand the hosts’ financial goals of different host segments and track through aggregate metrics
Pricing strategies based on market constraints
Strategy: Value chain & activity map
Are we witnessing disruption?

Discounted price: just $89.00

This product is also part of the Mega Bundle.

The Sharing Economy started with a lot of ideas (and ideals) and companies branching into many directions. I have been fascinated in the trajectory that Airbnb, Uber and WeWork have taken (and nobody has predicted this even 5 years ago).

This bundle of 3 case studies on the topic will give you deep insights into the business models, strategies, finances and economics of these players and the idea of sharing assets / assets+services.

I highly recommend this product to anyone who wants to learn about innovation, business management, developing an App, preparing a pitch deck, toying with a business idea or just to advance their career.

My readers are Founders, CEOs, MBA Students/Alumni, Consultants, Senior Executives, Developers, Professionals, Business School Professors. Many of you want to create their own business and are on this either full-time or just on the side to their actual job.

I have been selling products for over a year now and I can see that there is a clear overweight of buyers who are business owners, business school lecturers or founder-CEOs.

I am pricing these products so low because I want to give more people access to high-value knowledge that would otherwise cost them 10x-100x of my prices.

May I say to please not get left behind because you want to “save” a few bucks,

Dr Murat Uenlue, PgMP, PMP
Develop innovaiton ideas you can be proud of!

Thank you for the ongoinog amazing feedback

I purchased the Superbundel and love it.

Professor

University Houston

Purchaser Super Bundle

Just found your site and bought your book. Great information. I can use these ideas right away.

Pete Lamont

Partner IT Consulting

Purchaser Super Bundle

...super valuable and really makes it clear how those large players are earning their money

Malin Anderson

Co-Founder Worldsmarathons

Purchaser Super Bundle

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Frequently Asked Questions

How do I purchase this product?

How to pay with Paypal

How do I pay with a credit card?

How do I get my resources?

What's the fineprint?

How much material do I get and how to work through it?

You will get three case studies with a total of over 300 pages. And you will get over 15 additional resources.

I know it can take some time to work through it. But it will be worth it!

I have a fast-track guide for each case study that will reduce it to 1 hour initially. You can work through it in one weekend morning with a coffee 🙂

Once you have completed the fast-track, you will have learned a lot already. You can then plan your second iteration through the material according to what you want to get out of it!

What if I need help?

Does my account name need to match my credit card?

Are these items on iTunes or Kindle?

I have sold resources over those platforms when I had a book on time management (many years ago).

I really don’t like it, mainly because of the fees they charge and the diminished quality of the graphics.

I would need to charge you a lot more. E.g. Books over >$10 have a 60% fee on Amazon, i.e. I would need to charge you more than double for this package.

Plus, the resources you get from me have beautiful graphics. In a Kindle book they just look (really) bad.

And lastly, I would really dislike if someone bought these resources on one of those platforms just to discover that they could have gotten it here for half the price.

It requires a small leap of faith but you will be rewarded plenty in terms of a cheaper price and the huge value of the knowledge you will receive. Don't forget I am a real human who you can contact:

https://www.linkedin.com/in/muratuenlue/

Innovationtactics is your trustable partner for high-quality, real-world innovation and business management knowledge that will give you immediate returns on the time and cost invested in improving your skills.

Bundle: Uber, Airbnb, WeWork Case Studies

Super Bundle:

Airbnb, Uber, WeWork

Case Studies

This product includes

Image walkthrough of what you will get

Discounted price: just $89.00

Thank you for the ongoinog amazing feedback

Securely Purchase

Please complete

Frequently Asked Questions

About us

Resources

Super Bundle:

Airbnb, Uber, WeWork

Case Studies

This product includes

Image walkthrough of what you will get

Discounted price: just $89.00

Thank you for the ongoinog amazing feedback

Securely Purchase

Please complete

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Frequently Asked Questions

About us

Resources