Innovation Tactics

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Business Model Canvas

The Business Model Canvas is a very popular tool among innovators devised by Alexander Osterwalder. I am using it to explain some of the most interesting company in-depth profiles as well as some fundamental business models.

September 15, 2020

Airbnb Business Model Canvas

Airbnb is one of the most inspiring and revered companies.
Moreover, it is one of the very few startups in the Sharing Economy space that is successful.
We are looking at their business model to understand why that is the case.
Find it out now…

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), Platform business model, Sharing Economy / Airbnb

September 11, 2020

WeWork Business Model Canvas

Like Airbnb and Uber, WeWork appeared at a crucial economic moment: After the GFC (or Great Recession). While the link to the “gig economy” may not be as obvious as in the case of many other players, it is there: WeWork hosted freelancers and laid-off workers in cheap space-on-demand offices. These were not the lavish, upscale offices that WeWork is known for now.

They entered long-term leases in the recession-struck commercial real estate space, renovated and divided up the spaces to rent it out to individuals and very small businesses. The customer segments have undergone quite a shift since.

WeWork mainly uses a form of subscription business model that they call Space-as-a-Service.

This is an MBA-level article for Startups & entrepreneurs on how to create a subscription business model.

Article by Dr Murat Uenlue / Business Model Canvas, Sharing Economy, Subscription Business Model

September 1, 2020

Business Model Canvas Uber [2020 update]

Uber is one of the most prominent platform businesses. They are admired by innovators & entrepreneurs (and not so much by some others).

And Uber is a great example of what I have been saying for a long time: that the most successful Apps are not (just) Apps. They are the front-end to a great business model!

This is an MBA-level article for Startups & entrepreneurs on how to create a successful App and its business model.

People who don’t realise that the best apps are underpinned by a great business model run the risk of wasting years developing an App that has no chance to succeed. Others compile pitch decks that have little chances to be rewarded if there is no backing data on the business model

This is must-know knowledge for entrepreneurs and Startups.

Article by Dr Murat Uenlue / Business Model Canvas, PBM in-depth examples, Platform business model, Sharing Economy / Business model canvas, Successful Apps, Uber

June 12, 2020

10 Step guide how to create an App & platform business model

The most successful Apps are not (just) Apps – they are the front-end to a platform business model.

The biggest misconception of developing an App is that it is a programming task. That’s the visible part of the endeavour. But most of what makes an App successful happens under the hood: in the business model! That is what I am going to talk about in great detail in this article: the business models that make Apps successful.

This is a 10-step guide on how to develop your own App or shall I say the business model and the App.

Article by Dr Murat Uenlue / Business Model Canvas, Platform business model, Platform business model fundamentals, Strategy / Facebook, Google, Successful Apps

April 14, 2020

Google Business Model Canvas: Strategy Mastery

Even entrepreneurs don’t realise that Google-parent Alphabet is the top App publisher in the US by reach, even ahead of Facebook!

In my mind, there could be not better proof of what I am stating for the last few years: that the success of an App is not based on the App but the business model.

If you want to develop an App, Google may not have been on the top of your list to get ideas from. But I can only recommend that you place them very high when it comes to it! There is an incredible amount we can learn from Google in terms of business model and strategy….

Article by Dr Murat Uenlue / Business Model Canvas, PBM in-depth examples, Platform business model / Successful Apps

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About me

Dr Murat Uenlue, PgMP, PMP
– PhD in System Development (“IoT”)
– Program Management Professional (PgMP)
– Project Management Professional (PMP)
– Program managed innovative multi-billion dollar projects & multi-billion dollar business cases
– Founder-owner Innovationtactics.com
– VP Global Sales and Marketing at an amazing start-up (to be disclosed soon)
– Current and former Advisor to start-ups ranging from early phase companies to multi-million user platforms
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Wow – I highly recommend the @InnoTactics blog that I just stumbled across – awesome MBA-level analysis of companies like Uber, Airbnb, Tripadvisor, etc – https://t.co/UshELRoMYu

— Joe Robison (@josephrobison) January 1, 2019


This is one of the best guides to platform businesses I’ve ever seen. Wow.

Incredible piece of work by ⁦@InnoTactics⁩ https://t.co/wyRD3NC2oj

— Adam Wilk (@AKWilk) October 5, 2018

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