InnovationTactics

Develop innovation ideas you can be proud of

Business Model Canvas

The Business Model Canvas is a very popular tool among innovators devised by Alexander Osterwalder. I am using it to explain some of the most interesting company in-depth profiles as well as some fundamental business models.

Snapchat Business Model Canvas: monetise creatively

Snapchat is a super creative App. The way they monetise with non-core features is very helpful for any App developer. 

No doubt, the Snapchat developers are great. But when CEO Evan Spiegel talks about the Snapchat App, it is always full of business model terminology that you may not even pick up if you don’t know that there is a whole theory behind each of those individuals words and terms.

Our articles and products are MBA-level content that can give you an initial understanding of the business model of the most successful Apps without having to do a business degree.

Snapchat is one of those wonderful examples to learn from.

Pinterest Business Model Canvas – capture market share as a late entrant

Pinterest is one of the most inspiring Apps around. They are a late entrant into the markets that they monetise on (advertising). And they have demonstrated well how to capture market share as a late entrant.

They have done so by focusing all elements of their business model onto a number of selected opportunities. They too have their share of initial experimentation. But quite quickly and aptly realised where the opportunities are. This would not have worked without a careful design of their business model.

Our articles and products are MBA-level content that can give you an initial understanding of the business model of the most successful Apps without having to do a business degree.

Groupon Business Model Canvas

Groupon was once the fastest growing company ever. But they could not continue on their initial stellar growth.

And yet they are still one of the most popular apps and ecommerce platforms with over 200m downloads and 50m active users despite their share of mistakes.

Under a new leadership they are now embarking on a strategic transformation program that shows us what this famed company believes are the biggest opportunities in demand-aggregating platform business models right now. And that is your opportunity to learn from one of the sill best …

Netflix Business Model Canvas

I have covered Netflix in great detail as one of the champions of the subscription business model. Our journey has covered the most important elements of the Subscription Business Model which are:

Crucial accounting metrics: Contribution Margin, Free Cash Flows
Crucial microeconomic metrics: Customer Lifetime Value/Customer Acquisition Costs, Economies of Scale, Diseconomies of Scale
Business Management: the Flywheel & the importance of the investment cycle
Customer Value Proposition: 12 Ways to make the Subscription Business Model work
Strategy: business model canvas (this article)

Join me to get a comprehensive overview of Netflix’s business model using the popular strategy tool of the business model canvas

TripAdvisor Business Model Canvas

TripAdvisor has given travellers a voice and a channel to exchange experiences. It has shown how to enter an old-established industry mainly based on user-generated content and from there grow into adjacent areas.
Reading this article, you will understand the differences to Booking.com and Expedia and be able to use ideas from these vastly successful platform businesses for your own innovation ideas.

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