Twitter Case Study

Case study & access to resource portal.

Learn from Twitter to focus on a coherent set of value propositions, partners, sub-markets and managing growth-stalling negative network effects

Learn from Twitter to focus on a coherent set of value propositions, partners, sub-markets and managing growth-stalling negative network effects:

From value proposition to customer and business segments
Positioning in sub-markets and links to app features
The strategic links between growth, partnerships, monetisation and network effects
Platform health and managing negative network effects

Content overview

Case Study (85 pg)

The vision and what they stand for
Business Model Canvas
- Revenue and user metrics
- Value proposition
- Key Partner
- Key Activities
- Key Resources / Assets
- Channels
- Customer Relationships
- Customer Segments
- Cost Structure
Financials
- Statement of Operations
- Revenue by segment
- Balance Sheet, detail (2020)
- Balance Sheet history
- Adjusted EBITDA
- Key user metrics
- Key monetisation metrics
Industry and competitor analysis
Industry statistics and targeted sub-markets
Strategy
Overview of key features
Microeconomics
- Search / transaction cost map
- Network effects map

Presentation (20pg+)

Infographics (4x)

Learning aides (2x)

Discounted price: just $12.00 $25

This is an absolute bargain. You would quite easily pay a three digit-figure elsewhere for a case study & resources of this value.

This product is also included in the Super Bundle.

>50% discount on the regular price of $25.

Many platform businesses never make it to scale because the negative network effects prevent them from growing. Twitter grew and was almost brought down by the negative network effects. We can learn a lot about their efforts over the last 2 years how to manage these. Moreover, we can learn how to focus all business model elements on a few customer value propositions

I would highly recommend this product to my readers, who are Founders, CEOs, MBA Students/Alumni, Consultants, Senior Executives, Developers, Professionals, Business School Professors and anyone interested in business management or innovation and making their ideas come true.

As always, I am covering: Strategy ~ Business Model ~ Financials ~ Economics

This is a great resource! An in-depth, real-world example to understanding innovation and business management.

Dr Murat Uenlue, PgMP, PMP

Thank you for the constant amazing feedback

I came across innovation tactics. Great content!
Nurken
CEO of an app with 10m+ users

I admire your knowledge about the platform business model
N Nga
Unicef

A reader of your amazing blog Innovation Tactics
Sijon T
CEO

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