Uber Case Study

Uber Case Study

Case study & access to resource portal.

 

MBA-level knowledge for a fraction of the price.

 

Will beat any business course on the topic hands-down!

 

The best Apps are not (just) Apps - they are the front-end to a great business model.

 

Don't waste years creating an App - understand the business model first.

 

Must-know knowledge before you create an App or build a pitch deck!

 

For entrepreneurs and Startups:


This product includes

You will get lifetime download access to the resources below.

  • 110 page Case Study
  • 5 Infographics
  • 1 Learning aide

More details on each:

Case Study: Business Model Expand

The Business Model Canvas

Business Model Canvas elements - description

  • Key Partners
  • Key Activities
  • Key Resources / Assets
  • Value proposition
  • Channels
  • Customer Relationships
  • Customer Segments
  • Cost Structure
  • Revenue

Porter's Five Forces analysis

Note: Most elements have additional information that is not available in our article.

Case Study: Financials Expand
  • Statement of Operations
  • Adjusted EBITDA
  • Key metric: Contribution margin
  • Financial operating model
  • Key financial metrics
  • Balance Sheet: long-term debt
Case Study: Economics Expand

Driver acquisition cost

  • Driver costs (to Uber)
  • Driver acquisition, retention, churn
  • Employment status

Customer acquisition cost:

  • Customer acquisition
  • Negative churn
  • Deepening engagement & retention

Other economic metrics:

  • User trip metrics
  • Demand drivers
  • Gross booking & take rate
Case Study: Industry / competitor analysis Expand

Industry & competitor landscape

Market opportunity

Note on Covid

Market share

  • Ride-hailing/sharing (Rides)
  • Meal delivery (Eats)

New Mobility offerings

Competition

  • Uber Rides
  • Uber Eats
Case Study: Growth Strageties Expand
  • Growth Strategies
  • Key risks
Case Study: Microeconomics Expand
  • Network effects
Infographics (5x) Expand
  1. Infographic: Business Model Canvas
  2. Infographic: Network effects
  3. Infographic: Search / transaction costs
  4. Infographic: Porter Five Forces (2020)
  5. Infographic: Technology assets
Learning aides (1x) Expand
  • Focus Areas

Click images for more details:

Uber-case-study-intriguing-insights
Innovationtactics-com-uber-case-study-screenshots-1
Innovationtactics-com-uber-case-study-focus-areas

Some highlights of this case study:

Learn from Uber how to scale globally and grow through new products in synergistic and (partly) self-disrupting ways:

  • Local network effects and attempted global scale
  • Launching new products with synergies: Uber Eats, New Mobility
  • Global technology and scale
  • Disrupting yourself
  • How to identify market opportunities
  • The economics behind their products
  • Growth strategies and key risks
  • Uber's financial operating model

Discounted price: just $14.50 $25

 

This product is also included in the Super Bundle #2 with a further discount.

The value you will get match and beat business course on the topic hands-down.

Don't let the ridiculously low price stop you from buying this amazing product!

We have been conditioned to think that high-quality product must be expensive. And that educational products must be particularly expensive. Well, our products disprove this myth! Don't be fooled by the ridiculously low price.

>$10 discount on the regular price of $25. 

MUE-profile

I am daily getting pitch decks, mails with great innovation ideas, help requests, etc. Many in my situation would try to sell you consulting (high hourly rate) or advisory (in return for a share in your Startup).

I am probably the only one who is actively down-selling! I am referring to my products first instead of trying to upsell you my advisory/consulting services (which I also do).

This is not in my personal financial interest. It is in yours! It saddens me to think how much lifetime and costs reading my products could have saved some of the people who contact me. And it fills me with joy to hear back from my customers just how much my products have widened their view!

After reading this resource, you will not look at Uber the way you looked at them before. I am absolutely certain of that!

I highly recommend this product to anyone who wants to learn about innovation, business management, developing an App, preparing a pitch deck, toying with a business idea.

I deeply believe that you can't shoestring an innovation or pitch deck together from free material on the internet that every man and his dog has access to!

My readers are Founders, CEOs, MBA Students/Alumni, Consultants, Senior Executives, Developers, Professionals, Business School Professors. Many of you want to create their own business and are on this either full-time or just on the side to their actual job.

This is a great resource that will help you at a ridiculous price! An in-depth, real-world example to understanding innovation and business management.

Dr Murat Uenlue, PgMP, PMP

Thank you for the constant amazing feedback

Just found your site and purchased your book. Great information!! I can use these ideas right away.

Business Advisor

Purchaser Super Bundle

Thanks great great content. Look forward to buying more

Jay

Director, SaaS plaform

... so useful for my start-up

Dhiran

Trip Manager

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Frequently Asked Questions

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Once you have paid, you will get access to the resource page:

https://innovationtactics.com/resources/uber-resources/

Here you can download all resources. You have lifetime access. Hence, if you ever lose the downloads (e.g. new laptop, tablet, etc), you can always re-download.

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No, you can create your account with the name that you prefer. There is no link between your account on this website and your credit card or Paypal account.

Innovationtactics is your trustable partner for high-quality, real-world innovation and business management knowledge that will give you immediate returns on the time and cost invested in improving your skills.