Innovation Tactics

Develop innovation ideas you can be proud of

10 Step guide how to create an App & platform business model

The most successful Apps are not (just) Apps – they are the front-end to a platform business model.

The biggest misconception of developing an App is that it is a programming task. That’s the visible part of the endeavour. But most of what makes an App successful happens under the hood: in the business model! That is what I am going to talk about in great detail in this article: the business models that make Apps successful.

This is a 10-step guide on how to develop your own App or shall I say the business model and the App.

Platform Business Model Canvas

The Platform Business Model is fuelling the most envied start-ups and most valuable publicly listed companies. Google, Facebook, Uber, Airbnb, Alibaba make most of their revenues from this business model. Today, I am showing it fits in the extremely popular innovation tool, the Business Model Canvas.

The Complete Guide to the Revolutionary Platform Business Model

Learn about the 12 elements of the platform business model that fuels the most envied companies of the last decade: Airbnb, Google, Facebook, YouTube, eBay, Uber, Alibaba, Yelp … and develop innovation ideas you can be proud of

Platform Business Model [part 5]: how to get started

The platform business model is undoubtedly the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on it.
In the last articles, I have already covered the platform business model in depth. Today, we are going to have a look systematically how to get started on a platform business. You can use this to get your owns innovation ideas started. I am showing you 5 strategies to get started based on three of the most authoritative books on platform businesses.

Platform Business Model [part 4]: 8 tactics to get to critical mass (w/ examples)

Google, Facebook, Alibaba, Uber, Airbnb, YouTube, Snapchat some of the most envied companies has made the platform business model the holy grail of business models.

But it was not easy for them to get there. All of these businesses had a hard time in the beginning. And one of the biggest challenges was to get to critical mass. It is one of the most fundamental moments in the lifecycle of a platform business. And we are going to give you 8 tactics and many examples how to get there … learn more now!

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