The concept of the value chain was first devised by strategy guru professor Michael Porter in his 1985 book “Competitive Advantage”. It has probably served millions of business managers to understand and design their business processes.
But given it was invented with traditional businesses in mind, the question is whether it is still relevant in our times? Can we use it for our endeavours to create digital business models and create apps?
My answer is a clear yes! We will use Apple News as our example and see how this tool can provide great value to us.