Innovation Tactics

Develop innovation ideas you can be proud of

Can the Value Chain help App creators? Example Apple News

The concept of the value chain was first devised by strategy guru professor Michael Porter in his 1985 book “Competitive Advantage”. It has probably served millions of business managers to understand and design their business processes.

But given it was invented with traditional businesses in mind, the question is whether it is still relevant in our times? Can we use it for our endeavours to create digital business models and create apps?

My answer is a clear yes! We will use Apple News as our example and see how this tool can provide great value to us.

Business Model Canvas Uber [2020 update]

Uber is one of the most prominent platform businesses. They are admired by innovators & entrepreneurs (and not so much by some others).

And Uber is a great example of what I have been saying for a long time: that the most successful Apps are not (just) Apps. They are the front-end to a great business model!

This is an MBA-level article for Startups & entrepreneurs on how to create a successful App and its business model.

People who don’t realise that the best apps are underpinned by a great business model run the risk of wasting years developing an App that has no chance to succeed. Others compile pitch decks that have little chances to be rewarded if there is no backing data on the business model

This is must-know knowledge for entrepreneurs and Startups.

Google Business Model Canvas: Strategy Mastery

Even entrepreneurs don’t realise that Google-parent Alphabet is the top App publisher in the US by reach, even ahead of Facebook!

In my mind, there could be not better proof of what I am stating for the last few years: that the success of an App is not based on the App but the business model.

If you want to develop an App, Google may not have been on the top of your list to get ideas from. But I can only recommend that you place them very high when it comes to it! There is an incredible amount we can learn from Google in terms of business model and strategy….

Business Model Canvas Facebook: how to become a giant?

How to create successful Apps?

Facebook is one of the most successful Apps of all time. Facebook and their other Apps (Instagram, WhatsApp, Messenger) rank all within the top 5 in 2019. What makes them develop so successful Apps? Are they just great developers? 

Well, the secret is, of course, in the business model. Sadly, many developers and even entrepreneurs seem to be focussing on individual / cool features of an App and think it will come with great success. I recommend not to waste years “developing” into the blue. First and foremost, understand the business model that will power your App. You can do this in parallel to developing your App.

Business model first!

Our articles and products are MBA-level content that can give you an initial understanding of the business model without having to do a business degree.

Twitter Business Model Canvas: overcome stalling growth

If you want to understand what makes a successful Social Media App or a Messaging App, Twitter should be on your list to study. Their trajectory was not as stellar as Facebook but that gives us a great opportunity to learn the traps to avoid. But with about 300m monetisable daily active users, they are still one of the most successful Apps around.

The key ingredient to getting to such a user base is not the App as such. It is the business model behind the App. I have the feeling that many developers and even entrepreneurs are focussing on individual / cool features of an App. I recommend not to waste years “developing” into the blue. First and foremost, understand the business model that will power your App. You can do this in parallel to developing your App.

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