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Online Travel Agencies (OTAs) have become huge players in the travel industry. In fact, Booking.com's parent company, Priceline Group), is the biggest travel company by market capitalisation far exceeding the most envied hotel chains (Marriott, Hilton) as well as airlines (American Airlines, Delta, Southwest).

This shows the strength of the platform business model which the OTAs are. They are what I call demand aggregating platform businesses.

Check out my articles to learn from them and successfully apply the ideas on other industries.

September 15, 2020

Airbnb Business Model Canvas

Airbnb is one of the most inspiring and revered companies.
Moreover, it is one of the very few startups in the Sharing Economy space that is successful.
We are looking at their business model to understand why that is the case.
Find it out now…

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), Platform business model, Sharing Economy / Airbnb

January 29, 2018

TripAdvisor Business Model Canvas

tripadvisor-business-model-canvas-min

TripAdvisor has given travellers a voice and a channel to exchange experiences. It has shown how to enter an old-established industry mainly based on user-generated content and from there grow into adjacent areas.
Reading this article, you will understand the differences to Booking.com and Expedia and be able to use ideas from these vastly successful platform businesses for your own innovation ideas.

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), PBM in-depth examples, Platform business model / Successful Apps

December 26, 2017

Business Model Canvas Expedia

Business-model-canvas-Expedia-small

In 1996, Microsoft founded what later became Expedia and spun it off in 1999. It shows that even Bill Gates couldn’t imagine that Expedia would become a $22b market cap giant in less than 20 years. And it demonstrates the power of the platform business model. Once you have a winning concept, you can scale it up massively in short amount of time.

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), PBM in-depth examples, Platform business model / Successful Apps

December 12, 2017

Business Model Canvas Booking.com

Business-model-canvas-booking-com

If someone asked you “which company is the biggest one in the travel industry?” what would you answer? Maybe American Airlines? Or the Hilton hotel chain? They are some of the biggest players in this industry. Yet, Booking.com’s parent Priceline surpassed both combined by market cap, easily.
Learn how about Booking.com’s business model in-depth in the most popular strategy tool, the Business Model Canvas.
It will help you understand the platform business model which underpins Booking’s success. It will help you sharpen your innovation knowledge.

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), PBM in-depth examples, Platform business model / Successful Apps

November 23, 2017

Micro moments compared: Booking.com, Expedia, TripAdvisor

customer-journer-example-marriott-traveler-site

Did you know that a typical customer may have several hundreds of digital touch points (or what Google calls micro moments) before they book a hotel and other elements of their trip? How does this customer journey look like? And how are the big travel platform businesses (Booking.com, Expedia, TripAdvisor, Google, Airbnb) accompanying the customer’s journey? What can you learn about the trends and opportunities? These are the questions we are going to look at today.

Article by Dr Murat Uenlue / Online Travel Agency (OTA), Platform business model

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Dr Murat Uenlue, PgMP, PMP
– PhD in System Development (“IoT”)
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