We are comparing the business models of Zipcar (as a representative of on-demand or pay-per-use business models) and Uber (as representative of platform business models) to each other
Platform business model: the most revolutionary innovation idea right now
The platform business model must be considered the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on this business model.
The great misconception is that this is only an opportunity for high-flying IT companies. In reality anyone can come up with these ideas. Why should not an incumbent from the hospitality industry come up with the idea of TripAdvisor or Airbnb? Gain the knowledge you need to understand how this business model works and develop your own ideas.
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