Innovation Tactics

Develop innovation ideas you can be proud of

Can the Value Chain help App creators? Example Apple News

The concept of the value chain was first devised by strategy guru professor Michael Porter in his 1985 book “Competitive Advantage”. It has probably served millions of business managers to understand and design their business processes.

But given it was invented with traditional businesses in mind, the question is whether it is still relevant in our times? Can we use it for our endeavours to create digital business models and create apps?

My answer is a clear yes! We will use Apple News as our example and see how this tool can provide great value to us.

What exactly is disruptive innovation? What’s the playbook? Plus example Airbnb

Disruptive innovation is probably one of the few ways that a startup can beat well-established (and well-capitalised) incumbents. The concept of DI has been stated as one of the most significant business management concepts. Clayton Christensen (CC) was ranked 1st Thinkers50 in 2011 and 2013, 2nd in 2015 and 3rd in 2017 (note this list is published only every second year).

But disruptive innovation (DI) is not what many people think. It gets often confused with breakthrough innovation (and other forms of innovation). But its playbook is fundamentally different from that of breakthrough innovation.

We are looking at this essential concept and its fascinating details. We use Airbnb as a real-world example to apply the theory on.

Learn about one of the most important innovation concepts now …

10 Step guide how to create an App & platform business model

The most successful Apps are not (just) Apps – they are the front-end to a platform business model.

The biggest misconception of developing an App is that it is a programming task. That’s the visible part of the endeavour. But most of what makes an App successful happens under the hood: in the business model! That is what I am going to talk about in great detail in this article: the business models that make Apps successful.

This is a 10-step guide on how to develop your own App or shall I say the business model and the App.

Netflix: the Vision and the Strategy

In a legendary 2002 interview with Wired.com, Reed Hastings, Co-founder and CEO of Netflix, laid out the vision for Netflix that still holds true.

“”What motivates you these days?” I ask. He lifts his mouth from his cup; a trace of foam clings to his upper lip. “The dream 20 years from now,” he [Reed Hastings] says, “is to have a global entertainment distribution company that provides a unique channel for film producers and studios.” He nods toward the mermaid logo above my head. “Starbucks is a great example. Howard Schultz talks about building the brand one cup at a time. I’d love to be Howard Schultz. As Starbucks is for coffee, Netflix is for movies.” Wired, 2002

This is a milestone that Netflix reaches as early as 2013 when they have the scales to start creating Netflix Originals. And it is only one of many milestones along the way..

Learn about the near-death experiences and the key battles on the journey to achieving their visions…

Best of 2018: How to develop your innovation idea

Dear innovator,

2018 was yet another fascinating year. I am getting many questions (and positive feedback) on a daily basis. I decided to make your most common questions the highlight of the year.

Most questions revolve around how you should go on about their innovation ideas. Many of you already have an idea/concept while others have founded a start-up based on their idea.

In my responses, I typically refer back to certain sections of my previous articles. So, why not do the same for everybody’s benefit? To be as specific as possible I have added direct links to the most appropriate section of the respective article rather than a wholesale link to an entire article.

About us

About us

Contact

Privacy

Terms & Conditions

Resources

Get access our free downloads

Click here if you have already created an account

Premium Products

Latest articles