Innovation Tactics

Develop innovation ideas you can be proud of

Netflix: the Vision and the Strategy

In a legendary 2002 interview with Wired.com, Reed Hastings, Co-founder and CEO of Netflix, laid out the vision for Netflix that still holds true.

“”What motivates you these days?” I ask. He lifts his mouth from his cup; a trace of foam clings to his upper lip. “The dream 20 years from now,” he [Reed Hastings] says, “is to have a global entertainment distribution company that provides a unique channel for film producers and studios.” He nods toward the mermaid logo above my head. “Starbucks is a great example. Howard Schultz talks about building the brand one cup at a time. I’d love to be Howard Schultz. As Starbucks is for coffee, Netflix is for movies.” Wired, 2002

This is a milestone that Netflix reaches as early as 2013 when they have the scales to start creating Netflix Originals. And it is only one of many milestones along the way..

Learn about the near-death experiences and the key battles on the journey to achieving their visions…

Best of 2018: How to develop your innovation idea

Dear innovator,

2018 was yet another fascinating year. I am getting many questions (and positive feedback) on a daily basis. I decided to make your most common questions the highlight of the year.

Most questions revolve around how you should go on about their innovation ideas. Many of you already have an idea/concept while others have founded a start-up based on their idea.

In my responses, I typically refer back to certain sections of my previous articles. So, why not do the same for everybody’s benefit? To be as specific as possible I have added direct links to the most appropriate section of the respective article rather than a wholesale link to an entire article.

Strategy: Porter’s Five Forces explained (plus example Uber)

Michael Porter’s Five Forces are the most important strategy tool when it comes to understanding a company within its industry setting. Some think that in today’s fast-paced times strategy is irrlevant. Applying this tool in-depth on Uber I am showing that is has not lost any of its fascination or relevance.
The opposite is true!
Innovators who know this tool will have a significant edge to others trying to come up with similar ideas. They can idenfity and finetune their ideas for success!

What is strategy? Examples: Uber, Airbnb, TripAdvisor

If you want to know what strategy is you need to know Harvard Business School professor Michael Porter. He is the foremost strategy scholar. His work is by far the most cited among all strategy experts. He has almost five times as many citations as the second-ranked. Simply put, if you want to understand strategy you need to learn prof Porter’s framework.

But here is the question: why does everybody keep using the same old examples? Can Porter’s framework explain the strategy of the exciting start-ups of our time? The answer is a resounding yes. In fact, it is the best tool to explain their success!

Come in for an insightful journey!

Platform Business Model [part 5]: how to get started

The platform business model is undoubtedly the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on it.
In the last articles, I have already covered the platform business model in depth. Today, we are going to have a look systematically how to get started on a platform business. You can use this to get your owns innovation ideas started. I am showing you 5 strategies to get started based on three of the most authoritative books on platform businesses.

Focus areas

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