Airbnb

October 22, 2020

What exactly is disruptive innovation? What’s the playbook? Plus example Airbnb

Disruptive innovation is probably one of the few ways that a startup can beat well-established (and well-capitalised) incumbents. The concept of DI has been stated as one of the most significant business management concepts. Clayton Christensen (CC) was ranked 1st Thinkers50 in 2011 and 2013, 2nd in 2015 and 3rd in 2017 (note this list is published only every second year).

But disruptive innovation (DI) is not what many people think. It gets often confused with breakthrough innovation (and other forms of innovation). But its playbook is fundamentally different from that of breakthrough innovation.

We are looking at this essential concept and its fascinating details. We use Airbnb as a real-world example to apply the theory on.

Learn about one of the most important innovation concepts now …

Article by Dr Murat Uenlue / Platform business model, Sharing Economy, strategic IP management, Strategy / Airbnb, Disruptive Innovation, Uber

October 8, 2020

How to create a Sharing Economy App and its business model

The GFC is widely seen as the birth hour of the Sharing Economy. Now we have covid … a far bigger downturn! Would anyone not agree that it will give the Sharing Economy an even greater boost?

And this time around, it comes at an even more interesting time for the Sharing Economy. After more than 10 years, startups and entrepreneurs are gaining insights into how to make Sharing Economy Apps and business models work.

We are going through the typical questions, challenges and decisions that entrepreneurs and startups face along with typical solutions.

With this, we can design our App & business model across many areas, e.g.: Transportation platforms, Urban mobility platforms, Vehicle / ride sharing, Mobility-as-a-service, Food / goods delivery platforms, Service sharing platforms, Home sharing platforms, Things-on-the-go sharing, Goods sharing, Real estate co-use, Office sharing & services, Co-living, Space sharing, Storage space sharing, Parking space sharing, Remote working platforms.

Gain valuable transferable knowledge now…

Article by Dr Murat Uenlue / Innovation Motivation, Platform business model, Sharing Economy, Subscription Business Model / Airbnb, Uber, WeWork

September 15, 2020

Airbnb Business Model Canvas

Airbnb is one of the most inspiring and revered companies.
Moreover, it is one of the very few startups in the Sharing Economy space that is successful.
We are looking at their business model to understand why that is the case.
Find it out now…

Article by Dr Murat Uenlue / Business Model Canvas, Online Travel Agency (OTA), Platform business model, Sharing Economy / Airbnb

June 22, 2018

Sharing Platform Business Model Value Chain [Updated]

sharing-platform-business-model-value-chain-sml

Airbnb and Uber are the two most prominent examples of how to apply the platform business model to the sharing economy. But there are countless other sharing economy platform businesses as you have seen last time in the explanation of types and examples.

The sharing economy is one of the most significant socio-economic trends of the last decade. For innovators, it is still early days with countless ideas and opportunities to be discovered.

But how do we innovate within a large trend? One of the most important aspects is to understand which business models are suitable to bring the strength of the trend to light.

And that’s exactly what we are going to look at today: I am explaining the sharing platform business model using the value chain strategy tool!

Article by Dr Murat Uenlue / Platform business model, Sharing Economy / Airbnb, Uber

June 11, 2018

The single biggest risks to Airbnb, Uber and your sharing platform idea

The biggest risks to Uber, Airbnb and sharing economy platform business models doesn’t come from technical or commercial dimensions but from their social impacts, yet these are being largely ignored.

The large for-profit sharing economy platforms, such as Uber and Airbnb, come with social risks and opportunities and I will give a balanced overview over both. The critics see them as leading to a “dystopia, with increasingly powerful platforms facing disempowered workers” [“that deliver a latte in a rainstorm to the more fortunate ones”]. Optimistic observers spot utopian possibilities of a crowd- and trust-based economic system and the emergence of a “networked society of micro‐entrepreneurs”

With a number of recent blows to both Uber and Airbnb in the US social and regulatory risks become crucial … understand what’s going on and how it may affect your ideas!

Article by Dr Murat Uenlue / Platform business model, Sharing Economy / Airbnb, social impacts, Uber

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