Innovation Tactics

Develop innovation ideas you can be proud of

  • Premium Products
  • Free resources

June 12, 2020

10 Step guide how to create an App & platform business model

The most successful Apps are not (just) Apps – they are the front-end to a platform business model.

The biggest misconception of developing an App is that it is a programming task. That’s the visible part of the endeavour. But most of what makes an App successful happens under the hood: in the business model! That is what I am going to talk about in great detail in this article: the business models that make Apps successful.

This is a 10-step guide on how to develop your own App or shall I say the business model and the App.

Article by Dr Murat Uenlue / Business Model Canvas, Platform business model, Platform business model fundamentals, Strategy / Facebook, Google, Successful Apps

February 29, 2020

Business Model Canvas Facebook: how to become a giant?

How to create successful Apps?

Facebook is one of the most successful Apps of all time. Facebook and their other Apps (Instagram, WhatsApp, Messenger) rank all within the top 5 in 2019. What makes them develop so successful Apps? Are they just great developers? 

Well, the secret is, of course, in the business model. Sadly, many developers and even entrepreneurs seem to be focussing on individual / cool features of an App and think it will come with great success. I recommend not to waste years “developing” into the blue. First and foremost, understand the business model that will power your App. You can do this in parallel to developing your App.

Business model first!

Our articles and products are MBA-level content that can give you an initial understanding of the business model without having to do a business degree.

Article by Dr Murat Uenlue / Business Model Canvas, PBM in-depth examples / Facebook, Messaging App, Social Media App, Successful Apps

We write for

We share MBA-level innovation and business management knowledge with Entrepreneurs, Founder-CEOs, App Creators, Startups, Professionals, Executives, MBA Students/Graduates, Business School Professors and other smart people.

We share world-leading content on:

  1. The Platform Business Model
  2. The Subscription Business Model

In-depth Knowledge

Follow us!

follow us on LinkedIn where we share new articles and resources:


Free downloads

About me

Dr Murat Uenlue, PgMP, PMP
– PhD in System Development (“IoT”)
– Program Management Professional (PgMP)
– Project Management Professional (PMP)
– Program managed innovative multi-billion dollar projects & multi-billion dollar business cases
– Founder-owner Innovationtactics.com
– VP Global Sales and Marketing at an amazing start-up (to be disclosed soon)
– Current and former Advisor to start-ups ranging from early phase companies to multi-million user platforms
More about me here

Wow – I highly recommend the @InnoTactics blog that I just stumbled across – awesome MBA-level analysis of companies like Uber, Airbnb, Tripadvisor, etc – https://t.co/UshELRoMYu

— Joe Robison (@josephrobison) January 1, 2019


This is one of the best guides to platform businesses I’ve ever seen. Wow.

Incredible piece of work by ⁦@InnoTactics⁩ https://t.co/wyRD3NC2oj

— Adam Wilk (@AKWilk) October 5, 2018

About us

About us

Contact

Privacy

Terms & Conditions

Resources

Get access our free downloads

Click here if you have already created an account

Premium Products

Latest articles

  • Can the Value Chain help App creators? Example Apple News
  • What exactly is disruptive innovation? What’s the playbook? Plus example Airbnb
  • How to create a Sharing Economy App and its business model
  • Airbnb Business Model Canvas

© InnovationTactics.com - all rights reserved
Privacy --- Terms & Conditions