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June 12, 2020

10 Step guide how to create an App & platform business model

The most successful Apps are not (just) Apps – they are the front-end to a platform business model.

The biggest misconception of developing an App is that it is a programming task. That’s the visible part of the endeavour. But most of what makes an App successful happens under the hood: in the business model! That is what I am going to talk about in great detail in this article: the business models that make Apps successful.

This is a 10-step guide on how to develop your own App or shall I say the business model and the App.

Article by Dr Murat Uenlue / Business Model Canvas, Platform business model, Platform business model fundamentals, Strategy / Facebook, Google, Successful Apps

March 12, 2017

5 strategies to manage your innovation ideas

ip-management-strategies

[Presentation] here is a presentation that will summarise your strategic options for your innovation idea & intellectual property (IP)

Article by Dr Murat Uenlue / strategic IP management, Strategy / Android, Google

February 26, 2017

Strategic IP management

5-IP-management-strategies-preso

Android is a fascinating example of the power of collaborative IP management strategies. Check out and download the presentation that shows you your 5 strategic IP management options and how Android’s massive success is a case for the 3 collaborative strategies.

Article by Dr Murat Uenlue / strategic IP management, Strategy / Android, Google

February 17, 2017

Android’s brilliant IP management strategy to learn from

Android is on 1.3 billion smartphones and that before Google (Android owner) had produced any phone themselves. Behind the curtain lies the probably best IP management strategy of the past decade… learn from Google’s mastery

Article by Dr Murat Uenlue / Platform business model, strategic IP management, Strategy / Android, Google

December 9, 2016

Strategic IP management options for your innovation

Strategic-IP-management-worksheet

“All too often, the managers of a firm holding an IP right assume that the best way of using it is to suppress competition—in other words, to prevent potential rivals from offering customers an identical or similar product or service. … Although this is indeed a potential strategy, it is by no means the only option available. In fact, in our experience many managers overestimate the desirability of this option.” William Fisher, Professor of intellectual property law. Learn how the right strategic choice can amplify the power of your innovation IP

Article by Dr Murat Uenlue / strategic IP management, Strategy / Android, Google

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About me

Dr Murat Uenlue, PgMP, PMP
– PhD in System Development (“IoT”)
– Program Management Professional (PgMP)
– Project Management Professional (PMP)
– Program managed innovative multi-billion dollar projects & multi-billion dollar business cases
– Founder-owner Innovationtactics.com
– VP Global Sales and Marketing at an amazing start-up (to be disclosed soon)
– Current and former Advisor to start-ups ranging from early phase companies to multi-million user platforms
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Wow – I highly recommend the @InnoTactics blog that I just stumbled across – awesome MBA-level analysis of companies like Uber, Airbnb, Tripadvisor, etc – https://t.co/UshELRoMYu

— Joe Robison (@josephrobison) January 1, 2019


This is one of the best guides to platform businesses I’ve ever seen. Wow.

Incredible piece of work by ⁦@InnoTactics⁩ https://t.co/wyRD3NC2oj

— Adam Wilk (@AKWilk) October 5, 2018

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