Uber is one of the most prominent platform businesses. They are admired by innovators & entrepreneurs (and not so much by some others).
And Uber is a great example of what I have been saying for a long time: that the most successful Apps are not (just) Apps. They are the front-end to a great business model!
This is an MBA-level article for Startups & entrepreneurs on how to create a successful App and its business model.
People who don’t realise that the best apps are underpinned by a great business model run the risk of wasting years developing an App that has no chance to succeed. Others compile pitch decks that have little chances to be rewarded if there is no backing data on the business model
This is must-know knowledge for entrepreneurs and Startups.