Pinterest is one of the most inspiring Apps around. They are a late entrant into the markets that they monetise on (advertising). And they have demonstrated well how to capture market share as a late entrant.
They have done so by focusing all elements of their business model onto a number of selected opportunities. They too have their share of initial experimentation. But quite quickly and aptly realised where the opportunities are. This would not have worked without a careful design of their business model.
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