Uber

October 22, 2020

What exactly is disruptive innovation? What’s the playbook? Plus example Airbnb

Disruptive innovation is probably one of the few ways that a startup can beat well-established (and well-capitalised) incumbents. The concept of DI has been stated as one of the most significant business management concepts. Clayton Christensen (CC) was ranked 1st Thinkers50 in 2011 and 2013, 2nd in 2015 and 3rd in 2017 (note this list is published only every second year).

But disruptive innovation (DI) is not what many people think. It gets often confused with breakthrough innovation (and other forms of innovation). But its playbook is fundamentally different from that of breakthrough innovation.

We are looking at this essential concept and its fascinating details. We use Airbnb as a real-world example to apply the theory on.

Learn about one of the most important innovation concepts now …

Article by Dr Murat Uenlue / Platform business model, Sharing Economy, strategic IP management, Strategy / Airbnb, Disruptive Innovation, Uber

October 8, 2020

How to create a Sharing Economy App and its business model

The GFC is widely seen as the birth hour of the Sharing Economy. Now we have covid … a far bigger downturn! Would anyone not agree that it will give the Sharing Economy an even greater boost?

And this time around, it comes at an even more interesting time for the Sharing Economy. After more than 10 years, startups and entrepreneurs are gaining insights into how to make Sharing Economy Apps and business models work.

We are going through the typical questions, challenges and decisions that entrepreneurs and startups face along with typical solutions.

With this, we can design our App & business model across many areas, e.g.: Transportation platforms, Urban mobility platforms, Vehicle / ride sharing, Mobility-as-a-service, Food / goods delivery platforms, Service sharing platforms, Home sharing platforms, Things-on-the-go sharing, Goods sharing, Real estate co-use, Office sharing & services, Co-living, Space sharing, Storage space sharing, Parking space sharing, Remote working platforms.

Gain valuable transferable knowledge now…

Article by Dr Murat Uenlue / Innovation Motivation, Platform business model, Sharing Economy, Subscription Business Model / Airbnb, Uber, WeWork

September 1, 2020

Business Model Canvas Uber [2020 update]

Uber is one of the most prominent platform businesses. They are admired by innovators & entrepreneurs (and not so much by some others).

And Uber is a great example of what I have been saying for a long time: that the most successful Apps are not (just) Apps. They are the front-end to a great business model!

This is an MBA-level article for Startups & entrepreneurs on how to create a successful App and its business model.

People who don’t realise that the best apps are underpinned by a great business model run the risk of wasting years developing an App that has no chance to succeed. Others compile pitch decks that have little chances to be rewarded if there is no backing data on the business model

This is must-know knowledge for entrepreneurs and Startups.

Article by Dr Murat Uenlue / Business Model Canvas, PBM in-depth examples, Platform business model, Sharing Economy / Business model canvas, Successful Apps, Uber

March 18, 2018

Strategy: Porter’s Five Forces explained (with example Uber)

strategy-porter-five-forces-example-uber-min

Michael Porter’s Five Forces are the most important strategy tool when it comes to understanding a company within its industry setting. Some think that in today’s fast-paced times strategy is irrelevant. Applying this tool in-depth on Uber I am showing that is has not lost any of its fascination or relevance.
The opposite is true!
Innovators who know this tool will have a significant edge to others trying to come up with similar ideas. They can identify and finetune their ideas for success!

Article by Dr Murat Uenlue / Platform business model, Sharing Economy, Strategy / Uber

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