Learn about the two major types of business models in digital technology. The linear business model underpins all Software-as-a-Service companies as well as a majority of Apps. The platform business model fuels some of the largest and fastest-scaling digital technology businesses today. Grasp how outstanding firms like Apple, Amazon and Microsoft combine both models in intriguing ways. And understand value creation within digital technology firms as well as entire technology verticals.

What are the most common revenue modules in digital technology and how are they adapted to dozens of vertical- and firm-specific revenue models. Get common myths busted on platform business revenue models by decomposing an example in great depth. Learn where revenues come from in the first place and how we can analyze markets through unit economic measures and financial market sizes.

After looking at typical cost structures of digital technology businesses in terms of financial and unit economic measures, you will learn about the financial lifecycle of key business assets. Focussing on the real-world will boost your ability to understand the key financial reports in an unprecedented short amount of time. The module closes with key measures of profitability and projecting these forward in terms of solid firm-internal investment decisions.

The Platforms Business Model has not only helped Google, Facebook, Amazon Marketplace and other revered tech super stars achieve stellar growth rates. Its underpinning principles have also led Microsoft to win the epic battle against Apple in the 80s. In the 2000s they then helped Apple’s transformation from near-bankruptcy to a multi-trillion dollar company. Learn about the still rarely well-explained concepts underpinning the platform business model.

After learning about key business model aspects including Key Partners, Value Proposition, Cost Structures and Revenue Models in the previous modules, this module covers Key Assets / Resources, Key Activities, Channels, Customer Relationships and Customer Segments. This closes the circle on the elements known from the Business Model Canvas with a clear focus on digital technology businesses presented through rich real-world examples.

This module will focus on more examples to complete the coverage of deep real-world examples to 11 fascinating digital technology verticals, the number of innovation tactics shown to 200+ and the number of specific revenue models covered to 70+