The Best Digital Technology Business Models Today
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Gain insights by reading the first article in the fundamentals section and a few of the verticals most relevant for your future.
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2 Types of Business Models & 11 Verticals
Value creation is at the heart of every business model. And the product or service of a company is the result of the value creation process and therefore defines all parts of the business model. For this reason, the best way to categorise business models is by the product or service that they create, i.e by vertical. That's why we are focussing on 11 fascinating digital technology verticals. In addition we are distinguishing between 2 types of business models:
Platform Business Model
It is the biz model that has underpinned the success of many of the largest tech companies in the world. And here is foremost space to learn about it. We are explaining the platform biz model in unrivalled accuracy and real-world relevance, enriched by our own research findings.
Linear Business Model
The linear business model still plays an important role in most verticals and is even the predominant model in some of them, especially Software-as-a-Service.
Fundamentals
The Platform Business Model underpins the most successful (and many of the emerging) startups of the last 2 decades. It is continuing to upend many if not all industries. New entrants as well as incumbents must know the fundamentals.
Asset & Service Sharing
Sharing economy platforms monetise on physical assets owned by the supply side and/or services provided by them. Similar business models are used by transport platforms, urban mobility platforms, vehicle / ride sharing, mobility-as-a-service, food / goods delivery, service sharing, home sharing, things-on-the-go sharing and more.
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Online Travel & Dining
Online travel, dining, events & attractions are demand-aggregating channels to help on the customer decision making journey. Approaches include booking apps, planning apps, price comparisons, deals, specialisation on selected geographies, activities / hobbies / events, car rental, user-generated review platforms and more.
The Course
- 60 videos (>12 hours)
- 40 In-depth articles
- 40 more resources
- New educational methods
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Social/Communication
Leveraing a comibnation of direct & indirect network effects digital social & communication firms use many different approaches, including social networks of all kinds centred around themes, hobbies, professions, activities, experiences, lifestyles, messaging, multimedia sharing, messaging, chat, micro-blogging, discussion forums among others.
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Search/Vertical Search
Digital Search, Vertical Search, Market Intelligence and Insights companies use crawling, data aggregation and presentation techniques to address the needs of either broad or very specific (and lucrative) target audiences. Approaches include general search, vertical search (e.g. theme-, industry-, location-based etc) knowledge domains, including market & business intelligence and insights.
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Content & Media
Digital content & media business models leverage the linear (Netflix, Prime Video) as well as the platform biz model (YouTube, Spottily, Kindle) to provide access to goods that once were distributed on physical media. Many types of content & media: Fiction / non-fiction books, magazines, music (semi-pro / professional), videos, movies and more.
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eCommerce
Ecommerce is a trillion dollar vertical with different strategies reaching from owned inventory to platform business models. Approaches include (pure) online marketplaces, fully vertically integrated ecommerce, classifieds platforms, shopfront hosting, supply side aggregators, deals platforms, review pages, B2B marketplaces, payment providers and more.
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Software-as-a-Service
Software-as-a-Service (SaaS) is based on the linear business model and uses the internet as its value delivery channel with the code hosted on the cloud. There are SaaS solutions for pretty much all consumer software as well as a lot of enterprise management software, including most of the traditional software that have moved to the cloud.
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Other Verticals
Digital technology businesses are entering many other industries with increasing market share.
Our course covers all the verticals shown here in a lot more detail plus the below:
The Best Digital Technology Business Models Today
Whether you want to transform the company you're working for, change the world or become a leading thinker in/through a digital tech business, this course will boost your skills to do so! We know from the amazing feedback from the smartest people that our content is world-leading in its field. Unlike others, we have been laser-focussed on the best digital technology business models over the last 8 years and developed this game-changing course for you. Click here to find out more ...